Coach to stop destroying returned products after viral Tiktok video

Luxury brand Coach announced it would no longer destroy in-store returns of damaged merchandise in an Instagram post Tuesday, a statement that comes after a TikTok video showing the brand’s pursues, allegedly slashed by employees, went viral. 

“We have now ceased destroying in-store returns of damaged, defective, worn and otherwise unsalable goods that are unable to be donated and are dedicated to maximizing such products reuse in our Coach (Re)Loved and other circularity programs,” Coach said in an email to USA TODAY.

Coach’s policy change follows a TikTok video by Anna Sacks, who goes by @thetrashwalker on the app and Instagram. In the video, Sacks shows a number of Coach pursues that have been slashed. 

“As you can see, they’re all slashed, which is Coach’s policy. This is what they do with unwanted merchandise. They order an employee to deliberately slash it so no one can use it, and then they write it off as a tax write-off under the same tax loophole as if it were accidentally destroyed,” Sacks said in the video.

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By Steve