The big hopes with which Spain came to Eurovision 2022 came true: Chanel even managed to improve the position predicted by the bookmakers and take the historic third place. Good prospects have also helped the festival win audiences and achieve the largest screen share in the past 13 years. An average of 6,835,000 viewers watched Eurovision 2022 at La 1. This meant a screen share of 50.8%, the best since Rodolfo Chiquilicuatre’s participation in 2008, whose appointment was 59.3%. This is the fourth best share of the Eurovision final in La 1 since audience measurement, behind only Rose (2002), Chiquilicuatra (2008) and Beth (2003).
The vote that eventually brought victory to Ukraine was the most popular of the day: 7,942,000 viewers and a share of 61.3%. More than 11 million viewers at one point contacted La 1 to check how the results are going, the biggest data accumulated in this snippet in the last 10 years, according to TBE in a press release.
Spain’s performance, which took place at 21:59, attracted a total of 7,356,000 spectators (52.6%). But the most watched minute of the day was when the winner of this episode was announced, the decision was between Ukraine and the UK: it was 00:57 and it was seen by 8,853,000 viewers (71.6%).
Eurovision 2022 data has improved significantly compared to 2021 and Blas Canto is representative. So, the final was watched by 4,071,000 viewers (29.4% share). However, in terms of viewers, the 2018 finale with Amaya and Alfred was watched more than the 2022 finale, exceeding seven million viewers on average. All of them are very far from the historical record of the Eurovision final viewers in Spain, as the audience is measured, which is maintained in the 2002 gala with Rosa López as the representative of Spain: 12.7 million viewers and 80.4% screen share.
The reports of consultants Barlovento Comunicación and Dos 30′ collected interesting qualitative data about the audience of Eurovision 2022. The festival was in the lead in all socio-demographic groups, but among young people aged 13 to 24, the following stands out. audience share increased to 72.4%. Among young people, in the age group from 25 to 44 years, the proportion was 64.7%. Follow-up was also very high among children aged 4 to 12 at 57.2%. According to the Autonomous Communities, Madrid received the most attention for the Eurovision final with a screen share of 60%, followed by Castile and León (54%) and Catalonia (52%). Below is the Basque Country with a share of 39.8%.
Thanks to the success of Eurovision 2022, which became the most watched broadcast in the last 11 months, La 1 was in the lead on Saturday with an average share of 25.8%.
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