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Thursday, May 26, 2022

Carlos Nunes: “The best antidote to false news is the head of the media”

Latest NewsCarlos Nunes: "The best antidote to false news is the head of the media"

From left to right: Francisco Mora, Andres Pedreno, Carlos Nunez and José Manuel Gómez Bravo in the UNED Assembly Hall in Valencia, where the forum was held.Monica Torres (COUNTRY)

PRISA Media Executive President Carlos Nunez said this Thursday in Valencia about the need for a formed society that knows where to look for “authentic, independent and verified” information to distinguish it from false news or fake news. “This is one of the big problems of the media,” he stressed and pointed out that “the best antidote” to false news “is the head of the media, behind which there are journalists, the news department that cleans and contrasts information,” he said at an international forum “ The world of digital fusion”, which brought together representatives of universities, media, technology and cultural companies at the UNED headquarters in the capital of Valencia.

Nunes described digitization as a fantastic media opportunity. “Never before have we had so many opportunities to create information and bring it to a mass audience,” but digitization, he added, implies “media exhaustion.”

He warned that social media and digital governance allow public opinion to be manipulated, so it is important for society to be able to discriminate and shape; know where you are reading reliable information and where you are not. “This is a task that the group is working on intensively,” emphasized the executive president of PRISA Media, “both in free information media, such as radio, SER, and in paid models. We have been using the subscription model at EL PAÍS for two years now and we have over 200,000 subscribers. “Society must understand that it must pay for quality information.”

The International Forum is promoted by the Observatory of Humanities and Technology, a platform composed of Cadena SER, the University of Extremadura, UNED, the Polytechnic University of Valencia and the University of Navarra, and reflected on the progress towards peace throughout the day. which brings together creativity, education, communication, technology, artificial intelligence and law.

According to Francisco José Mora, former rector of UPV, the impact of digital technologies on universities is forcing us to rethink new jobs with different learning needs and new skills that the university should instill. It also revolutionized the tools and ways of interacting with students. “It provides an incredible degree of communication with them and requires university leaders to have new leadership “that has this whole range of new things in it.”

Another former rector of the University of Alacant, Andrés Pedreño, insisted that digitization has many directions but also creates gaps, and preferred that countries like Spain develop their own companies to avoid weaknesses and dependencies. Pedreño also warned that countries adopting computational thinking early in education will make huge progress in digitization.

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The forum was also dedicated to Adele Cortina, Honored Professor of Ethics at the University of Valencia. She highlighted the great benefits of artificial intelligence, but also the risks it entails. For example, he warned of disparities between AI-producing countries, the fourth industrial revolution, and the least developed countries. He appealed to the importance of common sense and human caution against algorithms dictated by private interests.

PRISA Media Director of Intellectual Property and Copyright José Manuel Gómez Bravo, Director of the Forum, addressed the difficult situation of copyright in the age of digitization.

Valencian Generalitat President Ximo Puig insisted at the close of the event that exponential digitization “cannot create exponential discontinuities, otherwise the costs would be enormous.” According to Puig, “We need to humanize the algorithm, provide decent working conditions, and not be infected by catastrophic visions. The machine is our ally if we know why.”



Source: elpais.com

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